Pure – the world leading maker of wireless music and radio systems announces that its cloud-based, on-demand music service, ‘Pure Music’* is now live to UK customers and subscribers will receive their first month free as part of a launch promotion.**

Pure Music allows the user to discover, explore and listen to millions of music tracks through any of Pure’s wide range of internet-connected digital radios, a smart phone or a computer, all for a monthly subscription of £4.99. Caching to a mobile device allowing offline playback will be available soon for an additional monthly fee.

Pure has received overwhelming support from all parts of the music industry including artists, publishers and the vast majority of the labels, including the four major labels for its revolutionary new service***.

Says Colin Crawford, Pure’s director of marketing: “Pure has a very broad customer base and Pure Music has been conceived to appeal to the mass market and offer music fans a simple way to find, discover and enjoy any music they want directly on their favourite listening device. Forget the hassle of downloading and ripping – just search and enjoy. Both intuitive and easy-to-use, Pure Music has been designed to be at the heart of Pure’s expanding and market-leading range of internet-connected radio and audio products.”

Pure Music enables users to organise and play as many tracks and albums as they want on multiple devices, including: Pure’s range of nine wireless music and radio systems (One Flow, Evoke Flow, Oasis Flow, Avanti Flow, Sirocco 550, Siesta Flow, Contour, Sensia and Sensia 200D Connect); PCs and Macs via the Pure Lounge internet radio and media portal (www.thelounge.com); and smartphones running the Pure Lounge App****.

The Pure Music subscription service is live now to UK customers and will be rolled out internationally during 2012. For more information, please visit www.pure.com or www.thelounge.com/puremusic or call +44 (0) 845 1489001.