40inch to 45inch TVs

LG OLED pixels light up independently with no backlight to dull their glow. Now, dark areas are perfectly black with no light bleed or halo effect. Envision a crisp picture with unmatched depth. The brains behind the beauty. Following deep...

Heightening the vivid beauty of LG OLED self-lit pixels. Brightness Booster takes refinements by the α9 Gen 5 AI processor to the next level, delivering up to 20%2 more luminance. Now, visuals looks bolder with superior light efficiency. The brains behind the...

A masterpiece in its own right, The Frame is a stunningly slim TV that you’ll want to watch even when it’s off. More than just a TV – it’s a glare-free canvas that can...

Versatile by design, The Serif looks beautiful from front to back, side to side, and can elegantly sit even right in the middle of the room. No matter where it's placed, The Serif TV fits impeccably into any space....

Meet the mighty AI-powered 4K processor that transforms your entertainment. By combining 20 multi-layer neural networks, our most advanced 4K processor cleverly analyses images and tailors the restoration of every detail –pixel by pixel–to glorious 4K. From the...

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human...